Alderson’s is a boutique hot sauce company with a focus on making delicious, uniquely flavoursome and memorable condiments. 100% New Zealand made and handcrafted, using the freshest local ingredients and grown produce.
We were asked to create illustrated packaging for the new Alderson’s product: Morepork BBQ. We developed a unique and memorable name and brand story with a New Zealand touch. Cleaver visual cues were used to highlight the points of difference and provide a fun but informative labeling piece.
Food Photography: tracieheasman photographer